Survey: IPods More Popular Than Beer

Mrs Behavin · 06-29-2006, 05:37 AM

SAN JOSE, Calif. (AP) -- Move over Bud. College life isn't just about drinking beer. In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor.
Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" - more than any other item in a list that also included text messaging, bar hopping and downloading music.
In the year-ago study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities.
This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as "in."

The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 - by the Internet, said Eric Weil, a managing partner at Student Monitor.
Though beer might soon regain its No. 1 spot, as it quickly did a decade ago, the iPod's popularity is still "a remarkable sign," Weil said. "For those who believe there's an excessive amount of drinking on campus, now there's something else that's common on campuses."
Student Monitor conducted the survey the week of March 6, interviewing full-time undergraduate students at 100 U.S. colleges. The margin of error is plus or minus 2.3 percentage points.

Maritxu · 06-29-2006, 06:12 AM

I have a zen micro

lemon · 06-29-2006, 08:19 AM

.... and i guess 1200 college students are supposed to represent every fucking college student in the whole fucking usa? ...

yeah... right... that was a waste of a study. :wtf

Maritxu · 06-29-2006, 08:37 AM

well lemon, didn't you see all the stats in comercials? they are based in a maximun of 50 persons!

lemon · 06-29-2006, 08:44 AM

thats why i dont like commercials :lol

Maritxu · 06-29-2006, 09:26 AM

Good for you, they only try to manipulate us: says a social psychologist

99mustang232 · 06-29-2006, 10:57 AM

i find fault with the survey, the ones that were around for the survey participation were not out drinking like the rest of the students.

vshayes · 06-29-2006, 12:04 PM

I just bought joe an ipod for his b-day

06-29-2006, 05:37 AM	#1
Mrs Behavin Moderator Staff Join Date: Apr 2005 Location: Hot Springs Arkansas Posts: 20,377 Tokenz: 10,814	Survey: IPods More Popular Than Beer SAN JOSE, Calif. (AP) -- Move over Bud. College life isn't just about drinking beer. In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor. Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were "in" - more than any other item in a list that also included text messaging, bar hopping and downloading music. In the year-ago study, only 59 percent of students named the iPod as "in," putting the gadget well below alcohol-related activities. This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as "in." The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 - by the Internet, said Eric Weil, a managing partner at Student Monitor. Though beer might soon regain its No. 1 spot, as it quickly did a decade ago, the iPod's popularity is still "a remarkable sign," Weil said. "For those who believe there's an excessive amount of drinking on campus, now there's something else that's common on campuses." Student Monitor conducted the survey the week of March 6, interviewing full-time undergraduate students at 100 U.S. colleges. The margin of error is plus or minus 2.3 percentage points. __________________ http://amyssweettoothrecipes.blogspot.com/ http://dumasgang.blogspot.com/

06-29-2006, 06:12 AM	#2
Maritxu OTz's Official Spanish Hottie Join Date: Jun 2006 Location: Spain Posts: 3,206 Tokenz: 1,096	RE: Survey: IPods More Popular Than Beer I have a zen micro

06-29-2006, 08:19 AM	#3
lemon Banned Join Date: Mar 2005 Posts: 7,781	RE: Survey: IPods More Popular Than Beer .... and i guess 1200 college students are supposed to represent every fucking college student in the whole fucking usa? ... yeah... right... that was a waste of a study. :wtf

06-29-2006, 08:37 AM	#4
Maritxu OTz's Official Spanish Hottie Join Date: Jun 2006 Location: Spain Posts: 3,206 Tokenz: 1,096	RE: Survey: IPods More Popular Than Beer well lemon, didn't you see all the stats in comercials? they are based in a maximun of 50 persons!

06-29-2006, 08:44 AM	#5
lemon Banned Join Date: Mar 2005 Posts: 7,781	RE: Survey: IPods More Popular Than Beer thats why i dont like commercials :lol

06-29-2006, 09:26 AM	#6
Maritxu OTz's Official Spanish Hottie Join Date: Jun 2006 Location: Spain Posts: 3,206 Tokenz: 1,096	RE: Survey: IPods More Popular Than Beer Good for you, they only try to manipulate us: says a social psychologist

06-29-2006, 10:57 AM	#7
99mustang232 Senior Member Join Date: Feb 2006 Location: moddedmustangs.com Posts: 395 Tokenz: 24,529	RE: Survey: IPods More Popular Than Beer i find fault with the survey, the ones that were around for the survey participation were not out drinking like the rest of the students.

06-29-2006, 12:04 PM	#8
vshayes Boss Administrator Join Date: Feb 2005 Location: Warner Robins, GA Posts: 19,658 Tokenz: 230,734	RE: Survey: IPods More Popular Than Beer I just bought joe an ipod for his b-day __________________ What I Wish For You My Sons What I wish for you today and every day there after, I wish for you the joys of life to come, I wish for you that the life you lead may be praised by God for now and always, I wish for you the knowledge to face life as it comes, I wish for you hope and wisdom that I have instilled in you to know the difference between right and wrong, I wish for you all the dreams and hope that you could ever imagine, I wish for you love for everlasting life.

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